Heatmap
A visual overlay showing where visitors clicked, scrolled, or hovered on your page — making the invisible behavior visible.
Three types, three questions
Click heatmaps — Where are people actually clicking? Answers: "is my CTA visible?", "are people trying to click non-clickable things?"
Scroll heatmaps — How far down the page do people get? Answers: "where do I lose most readers?", "is my CTA above the scroll cliff?"
Move heatmaps (mouse tracking) — Where does the cursor hover? Answers: "what's catching attention?" (less reliable than clicks/scrolls).
When they're worth it
Heatmaps are most valuable when:
• You have at least 500 sessions per page to aggregate
• You're pre-launch and want to sanity-check a new layout
• Conversion is bad and you don't know why
• You're deciding between two CTAs with similar clicks
They're NOT great for small sites (<100 sessions), tiny changes (button color), or A/B test decisions (you need numbers, not pictures).
Related terms
Conversion Rate
The percentage of visitors who complete your desired action — buying, signing up, booking, etc.
A/B Testing
Running two versions of a page simultaneously to see which one converts better.
User Intent (Search Intent)
What a person is actually trying to accomplish when they type a search query.
Put it into practice.
PageStrike generates the whole thing — headline, CTA, hero, proof section — in about 2 minutes. You'll never have to write a hero section from scratch again.
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