Page Load Speed
How fast your page renders for visitors — measured by metrics like Largest Contentful Paint (LCP) and Time to First Byte (TTFB).
Why it moves money
Slow pages lose money in two ways:
1. Higher bounce rate — every second past 2 drops conversion by 7–12%.
2. Worse SEO ranking — Core Web Vitals are a ranking factor.
Google studies across millions of sites show sites loading in under 2.5 seconds have 2–3× the conversion rate of sites loading in 5+ seconds.
The metrics that matter in 2026
• LCP (Largest Contentful Paint) — time until the biggest visible element (usually the hero image or headline) is rendered. Target: under 2.5 seconds.
• CLS (Cumulative Layout Shift) — how much the page visually jumps during load. Target: under 0.1.
• TBT (Total Blocking Time) — how long JavaScript blocks the browser from responding. Target: under 200ms.
• INP (Interaction to Next Paint) — response time to clicks/taps. Target: under 200ms.
Run any page through PageSpeed Insights (free, from Google) to see these measured.
The 5 things that usually make sites slow
1. Unoptimized hero images — a 2MB JPEG is 20× bigger than a 100KB WebP. Always serve modern formats.
2. Render-blocking CSS/JS — scripts in the <head> that aren't deferred block the whole page.
3. Third-party scripts — analytics, chat widgets, A/B testing tools. Each one adds 100–500ms.
4. Uncached web fonts — loading 5 font weights from Google Fonts blocks text rendering.
5. Large JavaScript bundles — especially on frameworks like React without code splitting.
Fixing just the first two can take a 5-second site down to 2 seconds.
Related terms
Bounce Rate
The percentage of visitors who leave your page without taking any further action.
Conversion Rate
The percentage of visitors who complete your desired action — buying, signing up, booking, etc.
SEO (Search Engine Optimization)
The work of making your web pages more likely to appear in search results for queries your audience types.
Core Web Vitals
Google's three performance metrics (LCP, CLS, INP) that directly influence search ranking.
Put it into practice.
PageStrike generates the whole thing — headline, CTA, hero, proof section — in about 2 minutes. You'll never have to write a hero section from scratch again.
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