UGC (User-Generated Content)
Content created by your users or customers — reviews, photos, videos, social posts — that you repurpose in marketing.
Why it out-converts polished brand content
A professional product photo shows what the brand wants you to see. A phone photo from a real customer shows what the product actually is. Visitors have gotten good at spotting the difference, and they trust the second one more.
Studies across e-commerce consistently show UGC-heavy pages convert 2–4× better than glossy brand-only pages for cold traffic. For warm traffic, the difference is smaller but still meaningful.
Where to use it on a landing page
Hero section — Mix at least one real customer photo or video into the visual rotation.
Benefits section — Replace stock illustrations with screenshots from real users or in-context customer photos.
Testimonial block — Never use stock-photo faces. Real customer photo + name + role + specific outcome.
Footer / near-CTA — Embed a real social post or quote to reinforce the "other real people did this" feeling right before the ask.
How to collect it ethically
Always get explicit permission before republishing content from a customer. A DM saying "mind if we feature this?" with a clear yes is enough for a casual quote. For larger uses (ads, testimonials with named attribution), a short written release protects everyone.
Paid creators (influencers) should be disclosed as such under FTC rules. Customer testimonials without compensation don't require disclosure but should be authentic — you can't write the quote yourself and attribute it.
Related terms
Put it into practice.
PageStrike generates the whole thing — headline, CTA, hero, proof section — in about 2 minutes. You'll never have to write a hero section from scratch again.
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