Free tool

CTA Button Copy Generator

Enter your product. Get 25+ CTA button copy options across 7 use cases — e-commerce, free trials, bookings, lead magnets, waitlists, and more.

What makes a CTA button convert?

The CTA button is the single highest-leverage piece of real estate on your landing page. If you had to optimize one element, this is the one. A/B tests across thousands of landing pages consistently show that CTA changes move conversion 15–40% on average — more than almost any other change short of rewriting the headline.

Three ingredients separate a CTA that converts from one that doesn't:

1. Start with an action verb

"Get", "Start", "Claim", "Book", "Download" — these are verbs that push a person toward doing something. "Submit" and "Click here" are not. They're instructions for the form, not the outcome. Always replace "Submit" with whatever action the form triggers: "Start my free trial" if it's a signup, "Get my free quote" if it's a quote request.

2. Name the specific outcome

"Get started" is fine. "Get my free trial" is better. "Start my free 14-day trial" is better still. Each level of specificity gives the visitor more information about what will happen when they click, which reduces hesitation. Vague CTAs are the #1 cause of form abandonment.

3. First-person voice when it fits

"Start my trial" often outperforms "Start your trial" because it mirrors the visitor's own internal thought process. A famous test by Michael Aagaard found "Start my free 30-day trial" increased click-through rate by 90% over "Start your free 30-day trial." Not universal — it depends on your brand voice — but worth testing.

Common CTA mistakes to avoid

"Submit." Sounds like homework. Replace with the outcome every time.
Multiple primary CTAs. If you have three equal-weight buttons above the fold, you have zero CTAs. One primary action, repeated down the page.
Vague language like "Learn more."Fine as a secondary link, never as the primary CTA. It tells the visitor they're about to waste more time.
Button color that blends in. If your brand is blue and everything on the page is blue, the CTA disappears. Use a high-contrast accent color reserved for the CTA alone.
Below-the-fold only. The primary CTA should be visible without scrolling, at least on desktop. Repeat it every 2-3 scrolls on mobile.

CTA copy by landing page type

Different landing page goals call for different CTA patterns. The generator above covers the most common ones:

E-commerce: "Get yoursnow", "Order my product". Purchase is the action.
SaaS free trial:"Start my free trial", "Try it free". Emphasize low commitment.
Service / booking:"Book my free call", "Schedule my strategy call". Sell the call, not the service.
Lead magnet:"Send me the guide", "Email me the playbook". The mechanism (email) is part of the reassurance.
Waitlist:"Join the waitlist", "Get early access". Frame it as an insider perk.

When in doubt, write five variations and test them. The best CTA isn't the cleverest one — it's the one that actually gets clicked by your specific audience.

Stop writing CTAs by hand.

PageStrike generates the full landing page — headline, CTA, hero image, testimonials, FAQ — in under 2 minutes. Everything in one place, ready to publish.

Build my landing page →