Free · No signup · Runs in your browser

Conversion Rate Calculator

Enter your traffic, conversions, and average order value. We'll compute your rate, benchmark it against industry medians, and show the revenue lift if you hit a target rate.

Your conversion rate

4.30%

Average — on par with industry median

Current revenue

$21,500

Revenue at target

$30,000

Conversions needed for target

600

Extra monthly revenue if you hit target

$8,500

How this works: Conversion rate = conversions ÷ visitors × 100. Revenue = conversions × AOV. Extra revenue = (target rate − current rate) × visitors × AOV. Benchmarks reflect 2026 cross-industry medians (4.3% median, top 25% at 9.4%). Cohort-specific numbers in our benchmarks guide.

What's a good conversion rate?

Cross-industry median: 4.3%. Top 25% hits 9.4%. Top 10% clears 16%.

By vertical — SaaS free trial: 5.6%. E-commerce buy-now: 2.9%. Lead magnet: 18%. Book-a-call: 3.8%. Legal consultation: 2.4%. Cash on delivery in MENA: 6.1%.

By traffic source — Email list: 12%. Organic search: 6.2%. Google Ads exact match: 5.1%. Facebook ads: 3.2%. Cold traffic: 1.1%.

Compare your rate to your vertical × traffic combo, not the all-industries median. A 3% rate on Facebook cold traffic is on target. A 3% rate on your email list means something's broken.

Raise your rate in 2 minutes.

PageStrike's AI generates copy + photos tuned to conversion benchmarks — not a blank canvas. Free tier, unlimited pages.

Start free