Type your product name and a one-line description. Get 5 headline formulas you can use on your landing page, ad copy, or email subject line — instantly.
These formulas come from decades of direct-response copywriting research. Each one is built around a specific psychological trigger that drives clicks and conversions.
[Benefit] in [timeframe]
“Glowing skin in 14 days”
Specific timeframes make promises concrete. Vague results feel like marketing. A number feels like a guarantee.
Stop [pain]. Start [solution].
“Stop guessing. Start growing.”
Two short sentences. First names the problem, then pivots to the solution. The rhythm creates momentum.
The [adjective] way to [outcome]
“The fastest way to launch a product page”
'The fastest', 'the easiest', 'the only' — superlatives position your product as the obvious choice.
[Number] [things] that [benefit]
“7 photos that sell your product instantly”
Numbers in headlines get 36% more clicks on average (HubSpot). The brain loves specificity and lists.
[Product] for [audience] who [want]
“Protein for athletes who hate chalky shakes”
Niche targeting beats broad appeal. When the right person reads this, they feel like it was written for them.
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